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Real-World Adoption
Chatbot use keeps climbing. In six countries tracked since 2024, half of adults now use one weekly, up from a third in 2025, and more than a quarter daily, the Reuters Institute reported on October 29. Looking things up has become the most common use. AI agents remain rare: two-thirds used none in the past week, and one in seven used one for a real task. The figures come from a large online panel, self-reported, which tends to miss older and offline people.
What that use delivers is narrower than it looks. In a randomised trial published in Nature Human Behaviour, 487 consultants given ChatGPT beat a control group on data-science tasks outside their skills. Once the tool was taken away they were no better than before. Most authors are from BCG, and OpenAI helped design the tasks.
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